The largest of its kind in the Middle East and North Africa (MENA) region, the event welcomed more than 500 leading regional and international brands over four days, according to the organisers.
The talented, multi award-winning singer, songwriter and producer has long been a friend of the brand, sporting many of its iconic timepieces. And when Richard Mille suggested they work together on the first watch to bear his name, Pharrell looked deep into his childhood for inspiration to create The RM 52-05 Tourbillon.