Gemfields recently partnered with Muse Showroom, a boutique fine jewellery showroom in New York, on a collection of ruby and emerald jewellery 

Most recently, Gemfields partnered with Muse Showroom on a collection of fashion-forward ruby and emerald jewelry that was launched using the see-now-buy-now business model.

The Gemfields Muse collection collection was revealed at this year’s Couture show held in Las Vegas from 2-6 June, and customers were given full access to the collection, with online retailers, TWIST and Moda Operandi, also launching some pieces.

Last year, Gemfield partnered with Bergdorf Goodman to create a one-of-a-kind jewellery collection, which features more than 50 pieces set with rubies and emeralds. 

The firm debuted the new collection at a cocktail party to unveil Bergdorf Goodman’s new Jewellery Salon. The collection, created by a curated group of Bergdorf Goodman jewellery designers, highlights Gemfields’ new range of rare Mozambican rubies and Zambian emeralds.

Gemfields gave designers full access to its gemstones, enabling them to create a bracelet, ring, necklace, earrings or jewellery suite of their choice. Participating designers included David Webb, Federica Rettore, G, Ippolita, Jamie Wolf, Kimberly McDonald and Lauren K