elaIn its continuing challenge to deliver innovative and amazing experiences to its customers, Lexus held the world premiere of its first luxury yacht, the Lexus LY 650 in Boca Raton, Florida.

Based on the Lexus Sport Yacht Concept first shown in January 2017, the LY 650 features unique styling and superb cruising performance. Lexus – which aspires to be a true luxury lifestyle brand - has fused advanced technology and craftsmanship to provide an irreplaceable experience that stimulates the senses and exceeds owner expectations, even at sea. This LY 650 flagship yacht is the new embodiment of the Lexus “CRAFTED” philosophy, to which exquisite attention to detail and anticipatory hospitality are applied in every possible aspect.

The shape of the hull, the abundant volume of the stern, and other elements, in addition to beautiful curved lines, give the LY 650 unprecedented and distinctive exterior styling. Collaboration with Italian yacht design studio Nuvolari Lenard(1) has resulted in an advanced design and a comfortable interior living space with built-in quality in every detail. Furthermore, in pursuit of cruising that achieves the exhilarating performance of a Lexus, a light and high-rigidity hull that combines CFRP (carbon fiber-reinforced plastic) and GFRP (glass fiber-reinforced plastic) was jointly developed with Marquis Yachts LLC(2). Additionally, the LY 650 is equipped with LY-Link, an advanced technology for boat connectivity that shares and provides various information in a timely manner.

The LY 650 is built in collaboration with the craftspeople of Marquis Yachts in Pulaski, Wisconsin, USA. With the start of LY 650 manufacturing, Marquis Yachts has applied the famous Toyota Production System in its production processes to improve production efficiencies and quality. Sales of the LY 650 are to start in the United States, Canada, and Japan on October 30. The new yacht will appear at the Fort Lauderdale International Boat Show in Florida Oct. 30 – Nov. 3, 2019.