The Glenlivet has unveiled its latest addition to the range; The Glenlivet Code. 

Inspired by the iconic British Code breakers, this Single Malt Scotch whisky is released without any cask information or tasting notes, putting whisky fans’ senses to the ultimate test by pushing the boundaries of flavour exploration

The Glenlivet Code is crafted from specially selected casks that have never before been used by The Glenlivet.  To support the launch, food and drink connoisseurs around the world are being challenged by The Glenlivet to embark on an interactive digital flavour journey, inspired by the famous British codebreakers of WW2.

The journey begins a virtual underground room, by scanning the bottle’s code using the Shazam app, to face the ultimate flavour test by deciphering Code’s secret tasting notes. The room presents a hologram of The Glenlivet’s Master Distiller, who will challenge participants to decode the hidden flavours of this unique whisky, choosing aromas for the nose and palate from thousands of possible combinations.

Alan Winchester, The Glenlivet Master Distiller, said: “With The Glenlivet Code, we had a unique opportunity to create a whisky that has never been crafted before, using new casks and techniques to push the boundaries of what people expect from The Glenlivet.”

“This year’s limited edition is a labyrinth of flavours that will test the senses of even the most discerning whisky drinker and we’re excited to invite consumers worldwide to take on the ultimate challenge by unlocking its mystery taste. The interactive experience will allow whisky enthusiasts at all levels to build their knowledge of the category while also developing a deeper understanding of The Glenlivet.”