Erenti elite living africaERENTI was established out of the aspiration to discover a distinctive approach to showcase African class and elegance through modern, urban apparel and accessories

With a strong appreciation of African authenticity and rawness, Erenti pursues to merge culture and contemporary designs to make its brand truly noticeable on a global platform. Osborne Ojarimoni, Creative Director at Erenti speaks to Africa Fashion Week Nigeria. 

What inspired your fashion journey?

Erenti: After I started to realize how much deeper the pride of appearance, I fell in love with the masterpieces of clothing. The result of architecture and design, inspiration and dedication, individual vision and collaborative effort the fabrics that determined our daily directions and told the stories of our personalities.

Tell us about the aims and targets of the brand

Erenti: We aim to establish ourselves in the Men’s African Fashion industry both Lagos and London, earn market share and be more memorable. We are currently working on  improving our brand image, recognition and to enhance engagement with ambassadors. We hope to build strong networking ties in Lagos and London.

What was your first ever fashion creation, what inspired it? Did you like it? 

Erenti:  Most of my inspiration and reincarnation are motivated by Amancio Ortega Gaona owner of Zara. I was instantly captivated by the way he made Zara truly his own.  His clothes are more than just basic coloured polos and shirts. I have read most of Zara magazines and used them as inspiration to create my first menswear native piece which was a dark green with a slim fit feel.  I cut out pictures and visualized pieces that I would actually bring to life.