frederique constant event elite living africaSwiss watch brand Frederique Constant presented it's Ladies Automatic timepieces during a gala evening in London with global charity ambassador and hollywood actress Gwyneth Paltrow

The event took place 21 June and was held at the Design Museum in London, welcoming around 150 guests, including the brand’s graceful Global Charity Ambassador Gwyneth Paltrow. 

The event was held at the Design Museum where media, retailers, as well as VIPs of the brand witnessed the unveiling of the new Ladies Automatic timepieces. CEO Peter Stas, COO Aletta Stas were also in attendance alongside Gwyneth Paltrowtor reaveal the collection in a flowery and summery atmosphere. 

Guests were invited to enjoy a gala dinner, followed by a tour of couture masterpieces sitting in the museum created by the late fashion designer: Azzedine Alaïa. The exhibition are symbols of the empowerment of women and is a reflection of the passion, creativity and craftmanship seein the Ladies Automatic watches. 

Gwyneth Paltrow said: “I am happy to continue my partnership with Frederique Constant and excited to unveil my latest charity campaign with the brand. What’s great about Frederique Constant is their combination of classic style with strong values of giving back. We are very well aligned in our passion for charity.” 

“Our ladies automatic embodies values that are important for women, it is bold and elegant at the same time. Most importantly is that for each Ladies Automatic watch sold, we sponsor DonorsChoose,” said Aletta Stas.

The new line has been designed for women who value everyday practicality and elegant timepieces. The pieces combine tradition and modernity to enhance the natural beauty of women wearing the watches on their delicate wrists.

The brand’s iconic “Heart Beat” signature opening at 12 o’clock stands proudly on the decorated sunray dials. The four new colored Heart Beat dials are further enhanced by applied diamonds and Roman numeral indexes. With each glance, its owner can enjoy both the beauty of the design and the craftsmanship of the watch.

The six new watches are available either with polished stainless steel or rose gold plated 36mm diameter cases with an open case-back. Both calibers are Swiss made with 26 jewels, beating at 28’000 alt per hour, offering a 38-hour power reserve and a water resistance of five metres. The alligator straps matching the dial colours are available in shiny grey, light blue, navy and burgundy.