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A new Lamborghini Lounge is unveiled in Porto Cervo

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A new Lamborghini Lounge is unveiled in Porto Cervo

Hero.213510Situated on the exquisite Promenade du Port in Sardinia, the new Lambroghini Lounge provides an exclusive insight into the world of the super-car

First making its debut in 2017 in the Upper East Side of Manhatten, New York,the Lamborghini Lounge concept is a luxurious yet informal apartment providing an experience like no other in Lamborghini style. Inspired by the same principle and in an equally exceptional setting, the Lamborghini Lounge in Porto Cervo is a unique space that makes the bond with customers particularly immersive and special.

In addition to memorable driving activities on some of the most uniquely beautiful roads of Italy, guests can enjoy a sophisticated lifestyle experience reflecting the spirit of the brand in the heart of a world famous location.

In an area totaling over 600 square meters, the Lounge displays Lamborghini models such as the two latest arrivals, the Huracán EVO and Huracán EVO Spyder, the extremely powerful Aventador SVJ and the Urus Super SUV. The interior of the Lounge features an Ad Personam Studio where, in addition to a huge range of personalisation options, customers have the opportunity to configure their own Lamborghini. A special corner allows visitors to take a multimedia journey through more than 50 years of history, from 1963 to the present, by way of the brand’s iconic models, and another section is dedicated to many new elements of the Lamborghini lifestyle, including new lines of clothing and accessories.

“The aim of this intimate and luxurious venue is to develop a vibrant bond between visitors and our brand, highlighting Lamborghini DNA and our new products,” remarked Katia Bassi, Chief Marketing Officer of Automobili Lamborghini. “Following the Lounges created in New York, Los Angeles, Tokyo, Melbourne and Monterey, our Porto Cervo destination also fully interprets the key values of the brand, including Informal Luxury. Our customers love to enhance their leisure time in the spirit of informal style, yet without forgoing elegance and exclusiveness, which they will find here.”

The lounge will be open to clients and VIPs through 8 September.

ACP