The Rolls-Royce VISION Next 100 made its North America debut in Santa Monica, California last month

In designing the Rolls-Royce VISION NEXT 100, the Rolls-Royce Motor Cars design team, headed by director of design Giles Taylor, asked themselves the question, “How can we recast luxury for the next 100 years?” Within that question the team found that they had to explore two further questions: “What will a Rolls-Royce owner expect of his or her Rolls-Royce in the coming decades?” and “How do we at Rolls-Royce today envision how we meet those expectations?”. The team were able to envisage of a number of possibilities for Rolls-Royce’s future.

“Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility. The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship” stated Torsten Müller-Ötvös, chief executive Officer, Rolls-Royce Motor Cars.