Luxury launches website VeryFirstTo and jeweller Martin Jefferies of Jefferies of London are proud to announce the launch of The Diamond Memories Egg

The sparkling egg was encrusted in a myriad of diamonds, opens to reveal two photo frames.

The 18 carat white gold egg features 910 brilliant cut, flawless, D colour diamonds weighing around 60 carats. The egg reveals a pair of 18 carat highly polished yellow gold picture frames encased in a matt finish surround.

"This Diamond Memories Egg is not just a beautiful ornament, but comes with a gold chain enabling it to be instantly turned into a spectacular scintillating locket - a truly striking piece of haute joaillerie," says Marcel Knobil, founder of VeryFirstTo, Superbrands and Cool BrandLeaders".

Crafted by Martin Jefferies, a British third generation jeweller who’s past work has included work for Fabergé and Asprey, the piece takes 10 weeks of combined skills to complete.

Martin Jefferies says. "I conceived the idea of an egg presented in glorious fashion, because the egg is such a precious entity. It is the source of life. The design is a universal symbol representing life, togetherness, peace, love and so much more."

This piece is available to commission from VeryFirstTo at a price of US$268,380.

If the diamond egg doesn’t take your fancy your other options include a ruby encrusted egg or sapphire – price on application.