Riju George, Portfolio Director, Dubai International Motor Show, talks about what visitors can expect at this year's event

What will be the highlights of this year's Dubai International Motor Show?

The Biennial Dubai International Motor Show has established itself as the region’s most influential and largest global automotive event. The event is a must-attend for manufacturers, distributors, industry specialists and key buyers from around the world, as well as the world’s most discerning motoring enthusiasts. This year, from November 14 to 18 at Dubai World Trade Centre, the Dubai International Motor Show will be ground-zero for car enthusiasts, with an array of concept cars, global and regional launches and more on the show floor.

Dubai International Motor Show is pumping with adrenaline this year. We aim to put visitors in the driver’s seats of top-speed cars in our Race Room Simulators, and thrill them in drifting experiences through our partnership with Dubai Autodrome. Top manufacturers Toyota, Nissan, Jaguar and Landrover will bring outdoor experiences to Dubai International Motor Show, along with test drives from some of the world’s most sought-after brands. The show will welcome in excess of 100,000 visitors from more than 70 countries to witness more than 15 global launches, hundreds of regional reveals and 15 concept cars being presented by leading automotive companies and brands. Visitors will include royalty, VIPs, top ranking government officials, car enthusiasts, families as well as international celebrities from the motoring world.

Are there any brands exhibiting for the first time this year? If so, which ones?

Dubai International Motor Show has expanded its reach and is welcoming new brands each year. This year for the first time on the show floor, visitors will see cars and products from Rodin, Borgward, Devel 16, Shaali N360, Karlmann King, Auto Millennium/Llumar, Engler, Linford Motorsport, Icona, Prato, Rimac, Apollo Tyres, Low & Co UK and Goodyear for the first time.

What have been the biggest achievements of the Dubai International Motor Show since its inception?

The Dubai International Motor Show has come far since its inception in 1991. It is now the largest and most respected international show of its kind in the Middle East and North Africa region. It has proved over the years its capacity to bring together a large representation of the motor industry’s leading automotive manufacturers, and has become the premier venue for global and regional launches. Over the years, the Dubai International Motor Show has brought together global manufacturers, distributors, industry specialists, key buyers and an army of passionate motoring enthusiasts to enjoy exclusive car launches, interactive demonstrations and exciting features.